The Gallery at Land's End story

At Gallery at Land's End, we pride ourselves on being a community-driven haven for creativity, nestled in the heart of North Pacific Beach at 4984 Cass Street.

For over 50 years, we've been a local treasure, offering a personal approach, beginning to end, for all your custom picture framing needs.

​We believe that picture framing is more than just adding glass, frame, and wire to hang - it's an opportunity to truly showcase and bring your piece to life.

Our process is grounded in simplicity and attention to detail, adding value to your already valuable memories. We work with you to ensure your vision becomes reality, from the most ornate gilded frame to a classic hardwood.
 
Founded in 1973 by Jay and Vicki Ford, we've been an integral part of the artistic landscape of San Diego, California. Since then, our gallery has blossomed into a vibrant space for artistic expression, with a particular emphasis on custom picture framing. Over the years, our expertise in the fine craft of custom framing has grown, matched only by our reputation for delivering friendly, personalized customer service.
 
In April 2008, the baton was passed to Thayne Yungman, our head custom picture framer since 2006. As a custom picture framer, woodworker, and local photographer, Thayne brought a fresh perspective, transforming the gallery into a warm and inviting space. We take immense pride in being a locally owned and independent frame shop and gift store, thriving in this incredible neighborhood.
 
Beyond custom picture framing, we've expanded our horizons to showcase the talents of San Diego's local artists. In 2013, we opened our doors to an array of locally handmade gifts, a testament to the incredible craftsmanship and creativity thriving in our community. We cherish the opportunity to showcase and celebrate the artistry of our local suppliers, and we invite you to explore the quality and creativity that define our collection.
 
Come, be a part of our story at Gallery at Land's End—an enduring beacon of creativity, craftsmanship, and community in North Pacific Beach of San Diego, California.